Development Counsellors International (DCI), headquartered in New York City, is looking to hire an SEM Specialist to join our place marketing team in a hybrid role in the Charlotte, metro area. For more information about DCI, a repeat winner of Outside Magazine’s “Best Places to Work,” visit www.aboutdci.com.  

Do you want to impact how communities grow? Are you interested in playing a role in creating jobs? Do you want to learn what motivates people to move locations, and then use that knowledge to help them find their ideal landing spot?  

We're looking for a data-driven, detail-oriented Specialist (with some creative genius on the side) to join our digital team, with knowledge of search engine optimization and paid advertising. We need someone who is entrepreneurial and comfortable with a fast-changing environment. The ideal candidate should already have the basic technical skills we seek but be ready to learn and accelerate our status quo-busting philosophy.  

As a Specialist, you will play a supportive role in executing multiple paid media campaigns targeting corporate executives, skilled workers and leisure travelers. Key responsibilities include client management, managing and optimizing paid social, search and display campaigns; reconciling advertising budgets; writing ad content; reporting and basic analytics analysis; executing award-winning work under the pressures of the ever-changing demands of agency and client life.  

You will report directly to the Senior Manager of SEM & Media but will work alongside client strategy and client success leads as well as the performance team. In addition, you will collaborate with DCI’s other service teams, eg,social/content, website, PR and more.  

As a firm that specializes in attracting visitors, businesses and a talented workforce to communities around the world, we’re looking for someone who has a passion for places and a keen understanding of what motivates a tourist, business executive or employee to pick a destination. The SEM Specialist will have at least 3 years of full-time paid experience.    

Responsibilities   

• Assists client success leads and strategist with daily client management and project management.  

• Analyzes monthly paid performance reports to share key takeaways for client, including pinpointing trends and making recommendations on client campaigns.  

• Launches, manages and optimizes paid campaigns on Google Ads, Facebook Business Manager and LinkedIn; including building audiences, uploading ads, adjusting bids and keywords, and building UTMs.  

• Manages and monitors ongoing campaign performance and budget pacing.  

• Writes ad copy for clients in the economic development, talent attraction and tourism spaces.  

Skills:  

• Experience working on paid ad platforms: Google Ads, LinkedIn Campaign Manager, and/or Facebook Business Manager.  

• SEO experience is a plus - writing and optimizing content and using SEMRush and Clearscope 

• Experience using Google Analytics 4 & Google Ads; Google Tag Manager experience a plus.  

• Highly proficient in Microsoft Suite, with at least intermediate knowledge of Excel; Microsoft Teams experience a plus.  

• A self-starter with strong organizational skills and extreme attention to detail.  

• Strong communication skills  

• Basic understanding of Google Looker Studio   

• Can take initial direction, then transition to a more independent work style accompanied by upper-level oversight  
    

Qualifications:  

• 2-3 years of paid media experience 

• 1+ year of economic development, talent attraction or tourism experience preferred, but not required  

• 1+ year of agency experience preferred; you’ll be working on multiple accounts simultaneously, requiring an organized individual comfortable in a constantly changing environment.  

• BA/BS in Marketing, Business, Communications, English or related field.  

• Applicants must be U.S. citizens or have all necessary approvals to live/work in the U.S. and not require sponsorship by the employer for a Visa. 

Benefits:  

• Competitive base salary with unique “open book” management approach that delivers performance-based incentives  

• Medical/dental coverage  

• Professional mentoring/development   

• Flexible start times and flexible paid time off  

• 401k match  

• Annual base salary 53k-65k  This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time.